About Us

We're Not Average. We're 11.

11 Crew is a woman-owned custom apparel and branding company based in Imperial, California. We build gear for people who want their presence to speak before they do.

A Crew of Public Service

We're a proud crew and family of public service. Fire, police, military, and health care all live under our roof. We've spent our lives around people who show up for others, and we know what it means to wear something with pride.

That's where the name comes from. We'd watch firefighters, officers, and service members work in the public eye, looking sharp, composed, and carrying a pride you can't fake. When someone showed up in clean gear that honored the uniform while the job still got done right, we'd say, "That's an 11."

Not a rating. A presence. The way you carry yourself when others are watching.

Who We Build For

Today we bring that same standard to everyone: businesses, first responders, schools, teams, nonprofits, and entrepreneurs. Anyone who wants quality they can rely on and confidence they can wear.

What We Offer

  • Crew Packs: logo polos and hats for your team, from $129
  • Custom embroidery for hats, polos, uniforms, and work apparel
  • Printed apparel via heat press, sublimation, and premium transfers
  • Staff and team wear for businesses, departments, and public service partners
  • Client portals so your team can reorder approved gear anytime
  • Spirit and event gear for schools, teams, clubs, and organizations
  • Branding support for new and growing businesses
  • Los Bomberos, our fire-culture brand, made by a fire family

Our Mission

To help every person, team, and organization feel confident, represented, and proud in what they wear. No complexity. No guesswork. Just quality that lasts.

Why 11?

Because a 10 turns heads. An 11 owns the room. That's how we want you to feel in your gear.

Built for brands. Backed by real work.

11 Crew creates custom apparel, embroidery, and branded merchandise for businesses, teams, and organizations that want to show up with purpose.

What started as a small operation quickly grew into something bigger. Through real work in the community, collaborations, and features across local media, 11 Crew has built a reputation for helping brands and teams bring their identity to life.

From client stores and team gear to business apparel and branded products, we don't just make items… we help create something people are proud to wear.

Seen in the community. Built with purpose.

From local features to community events, 11 Crew has been part of building and supporting brands across the Imperial Valley.

More than a business

I started 11 Crew with a vision to build something of my own. What began quietly has turned into something I'm beyond proud of.

This brand represents growth, consistency, and showing up… even when no one is watching.

And we're just getting started.

See Crew Packs